International business : an integrated approach / JohnJ. Wild, Kenneth L. Wild, Jerry C.Y. Han
ISBN
013-032-430-2
พิมพ์ลักษณ์
Upper Saddle River, N.J. : Prentice Hall International, c2001
เลขเรียก
MG 130
ครั้งที่พิมพ์
E-Business updated ed
ลักษณะทางกายภาพ
xxvi, 573 p. : col. ill
หมายเหตุ
Contents: Part 1: Overview of international business -- The globalperspective -- Part 2: National business environments -- Culture in business -- Politics and law in business -- Business in other economes -- Part 3: International trade and investment -- International trade -- Government impacton international trade -- Foreign direct investment -- Regional economic integration -- Part 4: The internationalfinancial system -- International financial markets -- International monetary system -- Part 5: International business management -- Analyzing international opportunities -- Planning and organizing international operations -- Selecting and managing entry modes -- Acquiring business resources -- Managing the internationalbusiness