Advanced marketing strategy : phenomena, analysis,decisions / Glen L. Urban, Steven H. Star
ISBN
013-851-940-4
พิมพ์ลักษณ์
Englewood Cliffs : Prentice-Hall, 1991
เลขเรียก
MK 38
ลักษณะทางกายภาพ
xx, 563 p. : ill.; 26cm
หมายเหตุ
Partial Contents: Marketing strategy and decision making -- Formulatingmarketing strategy -- Godfather^'s pizza -- General electric company -- customer decision making -- Life cycles -- Market segmentation -- Product positioning -- Market response -- Competitive behavior -- Central bell publishing, Inc. --American express company --General motors corporation -- New-product development -- Management of established products -- Product-line management -- World wide corporate strategy -- Cabot corporation -- USA today -- Sun microsystems -- Citibank indonesia -- Tactics and control -- The marketing plan -- International business machines -- Marketing strategy, analysis and decision making in the future