| LEADER 00000nam 2200000uu 4500 |
| 008 121010s2007||||th 000 0 eng d |
| 020 ^a9780071107198 |
| 020 ^a0071107193 |
| 099 ^aAcc 37 |
| 100 1 Pearce II, John A |
| 245 00 Strategic management :^bformulation, implementation, andcontrol /^cJohn A. Pearce II, Richard B. Robinson |
| 250 10th ed |
| 260 Boston :^bMcGraw-Hill/Irwin,^c2007 |
| 300 xxix, 436 p :^bill. ;^c26 cm |
| 504 Includes bibliographical references and index |
| 505 2 Part 1: Overview of strategic management -- Strategicmanagement -- Part 2: Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- Internal analysis --Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Part 3: Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Control, innovation, and entrepreneurship -- Part 4: Cases-- Guide to strategic management analysis -- Business Weekcases -- Comprehensive cases |
| 650 0 Strategic planning |
| 700 1 Robinson, Richard B |
| 999 ^aกานต์พิชชา ร่วมรส |
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