| LEADER 00000nam 2200000uu 4500 |
| 008 121010s2003||||th 000 0 eng d |
| 020 ^a0071233180 |
| 099 ^aAcc 21 |
| 100 1 Cooper, Donald R |
| 245 10 Business research methods /^cDonald R. Cooper, Pamela S.Schindler |
| 250 ^a8th ed |
| 260 Boston, Mass. :^bMcGraw-Hill/Irwin,^cc2003 |
| 300 xix, 857 p. :^bill. +^e1 computer disk (4 3/4 in.) |
| 505 2 Part 1: Introduction to business research -- Research inbusiness -- Applying scientific thinking to management problems -- The research process -- The research proposal -- Ethics in business research -- Part 2: The design of research -- Design strategies -- Sampling design -- Measurement -- Measurement scales -- Part 3: The sources and collection of data -- Exploring secondary data -- Survey methods: communicating with participants -- Instruments for participant communication -- Observationalstudies -- Experimentation -- Part 4: Analysis and presentation of data -- Data preparation and description -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview -- Presenting results: written and oral reports |
| 650 0 Industrial management^xResearch |
| 700 1 Schindler, Pamela S |
| 999 ^aกานต์พิชชา ร่วมรส |
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