| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2008||||th 000 0 eng d |
| 020 ^a9780324322385 |
| 020 ^a0324322380 |
| 099 ^aMK 19 |
| 100 1 ^aBaran, Roger J.^q(Roger Joseph),^d1945- |
| 245 10 ^aPrinciples of customer relationship management /^cRoger J.Baran, Robert J. Galka, Daniel P. Strunk |
| 250 ^aStudent ed |
| 260 ^aMason, Ohio :^bThomson/South-Western,^cc2008 |
| 300 ^axvi, 511 p. :^bill. ;^c26 cm |
| 504 ^aIncludes bibliographical references and index |
| 650 0 ^aRelationship marketing^vTextbooks |
| 650 0 ^aCustomer relations^xManagement^vTextbooks |
| 700 1 ^aGalka, Robert J |
| 700 1 ^aStrunk, Daniel P |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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