| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2001||||th 000 0 eng d |
| 020 ^a0130284742 |
| 099 ^aMK 22 |
| 100 1 ^aKerin, Roger A |
| 245 10 ^aStrategic marketing problems :^bcases and comments /^cRoger A. Kerin, Robert A. Peterson |
| 250 ^a9th ed |
| 260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^c2001 |
| 300 ^axiii, 729 p, :^bill. ;^c28 cm |
| 505 2 ^aFoundations of strategic marketing management -- Financialaspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis and market targeting -- Product and service strategy and brandmanagement -- Integrated marketing communication stragegy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Interactive marketing and electronic commerce -- Marketingstrategy reformulation: the control process -- Comprehensive marketing programs |
| 650 0 ^aMarketing^xDecision making^xCase studies |
| 650 0 ^aMarketing^xManagement^xCase studies |
| 700 1 ^aPeterson, Robert A |
| 999 ^aกานต์พิชชา ร่วมรส |
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