| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2007||||th 000 0 eng d |
| 020 ^a013202358X |
| 099 ^aMK 31 |
| 100 1 ^aSolomon, Michael R |
| 245 10 ^aConsumer behavior :^bbuying, having, and being /^cMichaelR. Michael |
| 250 ^a7th ed |
| 260 ^aUpper Saddle River, N.J. :^bPearson/Prentice Hall,^c2007 |
| 300 ^axviii, 654 p. :^bill. (chiefly col.) |
| 505 2 ^aPart 1: Consumers in the marketplace -- Consumers rule --Part 2: Consumers as individuals -- Perception -- Learningand memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude changeand interactive communications -- Part 3: Consumers as decision makers -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership --Organizational and household decision making -- Part 4: Consumers and subcultures -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Part 5: Consumers and culture -- Cultural influences on consumer behavior -- The creation and diffusion of global consumer culture |
| 650 0 ^aConsumer behavior |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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