| LEADER 00000nam 2200000uu 4500 |
| 008 121015s1997||||th 000 0 eng d |
| 020 ^a0256214395 |
| 099 ^aMK 43 |
| 100 1 ^aLehmann, Donald R. |
| 245 10 ^aProduct management /^cDonald R. Lehmann, Russell S. Winer |
| 250 ^a2th ed |
| 260 ^aBoston :^bMcGraw-Hill,^c1997 |
| 300 ^axvi, 460 p :^bill |
| 440 0 ^aMcGraw-Hall/Irwin series in marketing |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^tMarketing planning --^tDefining the competitive set --^tCategory attractiveness analysis --^tComprtitor analysis --^tMarket potential and sales forecasting --^tDeveloping product strategy --^tNew products --^tPricingdecisions --^tAdvertising decisions --^tPromotions --^tChannel management --^tCustomer relationship management --^tFinancial analysis for product management --^tMaketingmetrics |
| 650 0 Product management |
| 700 10 Winer, Russell S.,^ejt auth |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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