| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2008||||th 000 0 eng d |
| 020 ^a0131986228 |
| 020 ^a9780132345163 |
| 020 ^a0132345161 |
| 099 ^aMK 55 |
| 100 1 ^aSayre, Shay |
| 245 10 ^aEntertainment marketing & communication :^bselling brandedperformance, people, and places /^cShay Sayre |
| 246 3 ^aEntertainment marketing and communication |
| 260 ^aUpper Saddle River, N. J. :^bPearson Prentice Hall,^cc2008 |
| 300 ^axxii, 489 p. :^bill. ;^c24 cm. |
| 650 0 Leisure industry^zUnited States^xMarketing |
| 650 0 Performing arts^zUnited States^xMarketing |
| 650 0 Entertainment events^zUnited States^xMarketing |
| 650 0 Amusements^zUnited States^xMarketing |
| 650 0 Tourism^zUnited States^xMarketing |
| 650 0 Recreation^zUnited States^xMarketing |
| 650 0 Consumer behavior^zUnited States |
| 650 0 Communication in marketing^zUnited States |
| 856 41 ^3Table of contents only^uhttp://www.loc.gov/catdir/toc/ecip0720/2007024980.htm |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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