LEADER 00000nam 2200000uu 4500 |
001 6 |
008 121015s1981||||th 000 0 eng d |
020 ^a0256025304 |
099 ^aMK 57 |
100 10 ^aBoyd, Harper W. |
245 10 ^aMarketing research^b: text and cases^c/ Harper W. Boyd,Jr., Ralph Westfall, Stanley F. Stasch. |
250 ^a5th ed. |
260 0 ^aHomewood, Ill.^b: R.D. Irwin^c, 1981. |
300 ^axiv, 693 p.^b: ill. |
504 Includes bibliographical references and index. |
650 0 Marketing research. |
650 0 Marketing research^x--Case studies. |
700 10 Westfall, Ralph L.^e, jt. auth. |
700 10 Stasch, Stanley F.^e, jt. auth. |
999 ^aไชยวัฒน์ วงค์สุวรรณ์ |