| LEADER 00000nam 2200000uu 4500 |
| 001 6 |
| 008 121015s1981||||th 000 0 eng d |
| 020 ^a0256025304 |
| 099 ^aMK 57 |
| 100 10 ^aBoyd, Harper W. |
| 245 10 ^aMarketing research^b: text and cases^c/ Harper W. Boyd,Jr., Ralph Westfall, Stanley F. Stasch. |
| 250 ^a5th ed. |
| 260 0 ^aHomewood, Ill.^b: R.D. Irwin^c, 1981. |
| 300 ^axiv, 693 p.^b: ill. |
| 504 Includes bibliographical references and index. |
| 650 0 Marketing research. |
| 650 0 Marketing research^x--Case studies. |
| 700 10 Westfall, Ralph L.^e, jt. auth. |
| 700 10 Stasch, Stanley F.^e, jt. auth. |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |