| LEADER 00000nam 2200000uu 4500 |
| 008 121016s1989||||th 000 0 eng d |
| 020 ^a0071005218 |
| 099 ^aMK 60 |
| 245 00 ^aMarketing challenges :^bcases & exercises /^cChristopherH. Lovelock, Charles B. Weinberg |
| 250 ^a3rd ed |
| 260 ^aNew York :^bMcGraw-Hill,^c1989 |
| 300 ^axxxix, 628 p |
| 440 0 ^aMcGraw-Hill series in marketing |
| 504 ^aIncludes bibliographical reference |
| 650 0 ^aMarketing^xCase studies |
| 650 0 ^aMarketing^xProblems, exercises, etc |
| 700 1 ^aLovelock, Christopher H |
| 700 1 ^aWeinberg, Charles B |
| 999 ^aกานต์พิชชา ร่วมรส |