LEADER 00000nam 2200000uu 4500 |
008 121016s1989||||th 000 0 eng d |
020 ^a0071005218 |
099 ^aMK 60 |
245 00 ^aMarketing challenges :^bcases & exercises /^cChristopherH. Lovelock, Charles B. Weinberg |
250 ^a3rd ed |
260 ^aNew York :^bMcGraw-Hill,^c1989 |
300 ^axxxix, 628 p |
440 0 ^aMcGraw-Hill series in marketing |
504 ^aIncludes bibliographical reference |
650 0 ^aMarketing^xCase studies |
650 0 ^aMarketing^xProblems, exercises, etc |
700 1 ^aLovelock, Christopher H |
700 1 ^aWeinberg, Charles B |
999 ^aกานต์พิชชา ร่วมรส |