| LEADER 00000nam 2200000uu 4500 |
| 008 121016s2008||||th 000 0 eng d |
| 020 9780324544015 |
| 099 ^aMK 61 |
| 100 1 ^aMcDaniel, Carl |
| 245 10 ^aIntroduction to marketing /^cCarl Mcdaniel, Charles W.Lamb, Joseph F. Hair |
| 250 ^a8 th ed |
| 260 ^aChina :^bThomson ;^c2008 |
| 300 ^axxv, 736 p. :^bill. ;^c29 cm |
| 505 2 ^aThe world of marketing -- An overview of marketing --Strategic planning for competitive advantage -- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product decision-- Product concepts -- Developing and managing products --Services and nonprofit organization marketing -- Distribution decisions -- Marketing channels and supply chain management -- Retailing -- Promotion decisions -- Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions -- Pricing concepts -- Setting the right price -- Technology-driven marketing -- Internet marketing -- Customer relationship management |
| 650 0 ^amarketing |
| 700 1 ^aLamb, Charles W |
| 700 1 ^aHair, Joseph F |
| 999 ^aกานต์พิชชา ร่วมรส |
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