| LEADER 00000nam 2200000uu 4500 |
| 008 121017s1997||||th 000 0 eng d |
| 020 ^a0030180228 |
| 099 ^aMG 39 |
| 100 1 ^aTerpstra, Vern |
| 245 10 ^aInternational marketing /^cVern Terpstra, Ravi Sarathy |
| 250 ^a7th ed |
| 260 ^aForth Worth :^bThe Dryden Press,^c1997 |
| 300 ^axxiv, 968 p |
| 504 ^aIncludes bibliographies and index |
| 505 2 ^aIntroduction: the concept of global marketing -- Economicenvironment: the world economy -- Economic environment: the foreign economies -- Cultural environment: the people of the world -- The political–legal environment -- Global marketing strategy -- International product policy: the basic product and its attributes -- International product policy: new product development and product-line policies -- Foreign market entry -- Distribution: foreign market channels and global logistics -- International promotion: advertising -- International promotion: other factors -- Pricing in international marketing: 1 -- Pricing in international marketing: 2 -- International marketing of services -- Planning, organization, and control of international marketing -- The future of international marketing |
| 650 0 ^aExport marketing^xManagement^y |
| 700 1 ^aSarathy, Ravi |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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