| LEADER 00000nam 2200000uu 4500 |
| 008 121018s1994||||th 000 0 eng d |
| 020 ^a0205148840 |
| 099 ^aMG 65 |
| 100 1 ^aWright, Peter |
| 245 10 ^aStrategic management :^btext and cases /^cPeter Wright,Charles D. Pringle, Mark J. Kroll ^d |
| 250 ^a2nd ed |
| 260 ^aBoston :^bAllyn and Bacon,^cc1994 |
| 300 ^axv, 1022 p. :^bill. ;^c26 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 2 ^aPartI the concepts and techniques of strategic management--PartII cases in strategic management--Section A strategicmanagement of goods producers--Section B strategic management of producers of services--Section C strategic management and the world marketplace--Section D strategic management of small busunesses--Section E strategic management of nonprofit organizations--Section F issues insocial responsibility and business ethics |
| 650 0 ^aStrategic planning |
| 650 0 ^aStrategic planning^xCase studies |
| 700 1 ^aPringle, Charles D. |
| 700 1 ^aKroll, Mark J. |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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