| LEADER 00000nam 2200000uu 4500 |
| 008 121018s2007||||th 000 0 eng d |
| 020 ^a0131870165 |
| 024 ^a 9780132037921 |
| 099 ^aMG 70 |
| 100 1 ^aBerman, Barry |
| 245 10 ^aRetail management :^ba strategic approach /^cBarry Berman,Joel R. Evans ^d |
| 250 10th ed |
| 260 ^aUpper Saddle River, NJ :^bPalgrave Macmillan,^c2007 |
| 300 ^axxii, 682 p. :^bill. ;^c29 cm |
| 504 ^aIncludes bibliographical references and indexes |
| 505 2 ^aAn overview of strategic retail management -- Situationanalysis -- Tergeting customers and gathering information -- Choosing a store location -- Managing a retail business-- Merchandise management and pricing -- Communicating with the customer -- Putting it all togetther |
| 650 0 ^aRetail trade^xManagement |
| 700 1 ^aEvans, Joel R |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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