| LEADER 00000nam 2200000uu 4500 |
| 008 130105s2007||||th 000 0 eng d |
| 020 ^a0071254110 |
| 099 ^aMG 92 |
| 100 1 ^aArgenti, Paul A |
| 245 10 ^aCorporate communication /^cPaul A. Argenti |
| 250 ^a4th ed |
| 260 ^aBoston :^bMcGraw-Hill/Irwin,^c2007 |
| 300 ^axviii, 270 p. :^bill. ;^c23 cm |
| 505 2 ^aChanging environment for business -- Communicatingstrategically -- Overview of the corporate communication function -- Identity, image, and reputation -- Corporate advertising -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication |
| 650 0 ^aCommunication in management |
| 650 0 ^aCommunication in organizations |
| 999 ^aกานต์พิชชา ร่วมรส |
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