| LEADER 00000nam 2200000uu 4500 |
| 008 130106s2008||||th 000 0 eng d |
| 020 ^a0071263330 |
| 020 ^a9780071263337 |
| 099 ^aMG 104 |
| 100 1 ^aCooper, Donald R |
| 245 10 ^aBusiness research methods /^cDonald R. Cooper, Pamela S.Schindler |
| 250 ^a10th ed |
| 260 ^aBoston :^bMcGraw-Hill Irwin,^cc2008 |
| 300 ^axxii, 746 p. :^bill. ;^c29 cm. + 1 DVD ( 4 3/4 in.) |
| 490 0 ^aThe McGraw-Hill/Irwin series. Operations and decisionsciences |
| 500 ^aIncludes index |
| 505 2 ^aPart 1: Introduction to business research -- Research inbusiness -- Ethics in business research -- Thinking like aresearcher -- The research process : an overview -- Clarifying the research question through secondary data and exploration -- Part 2: The design of business research-- Research design: an overview -- Qualitative research --Observation studies -- Surveys -- Experiments -- Part: 3 The sources and collection of data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Sampling -- Part 4: Analysis and presentation of data -- Data preparation and decription -- Exploring, and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --Presenting insights and findings: weitten and oral reports |
| 650 0 ^aIndustrial management^xResearch |
| 700 1 ^aSchindler, Pamela S |
| 999 ^aกานต์พิชชา ร่วมรส |
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