| LEADER 00000nam 2200000uu 4500 |
| 008 130106s2007||||th 000 0 eng d |
| 020 ^a9780071259835 |
| 020 ^a007125983x |
| 099 ^aMG 109 |
| 100 1 ^aPeter, J. Paul |
| 245 10 ^aMarketing management :^bknowledge and skills /^cJ. PaulPeter, James H. Donnelly, Jr ^d |
| 250 ^a8th ed |
| 260 ^aBoston :^bMcGraw-Hill/Irwin,^cc2007 |
| 300 ^axvii, 813 p. :^bill. ;^c27 cm |
| 504 ^aIncludes bibliographical references (p. 789-795) andindexes |
| 505 2 ^aStrategic planning and the marketing management process --Marketing research : process and systems for decision making -- Consumer behavior -- Business, government, and institutional buying -- Market segmentation -- Product strategy -- New product planning and development -- Integrated marketing communications : advertising, sales promotion, public relations, and direct marketing -- Personal selling, relationship building, and sales management -- Distribution strategy -- Pricing strategy --The marketing of services -- Global marketing |
| 650 0 ^aMarketing^xManagement^xCase studies |
| 650 0 ^aMarketing^xManagement |
| 700 1 ^aDonnelly, James H |
| 999 ^aกานต์พิชชา ร่วมรส |
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