LEADER 00000nam 2200000uu 4500 |
008 130120s2010||||th 000 0 eng d |
020 ^a9780070171008 |
020 ^a0070171009 |
099 ^aMG 123 |
100 1 ^aHawkins, Del I |
245 10 ^aConsumer behavior :^bbuilding marketing strategy /^cDel I.Hawkins, David L. Mothersbaugh ^d |
250 ^a11th ed |
260 ^aBoston :^bMcGraw-Hill Irwin,^cc2010 |
300 ^axxii, 778 p. :^bill. ;^c27 cm. +^e1 CD-ROM (4 3/4 in.) |
504 ^aIncludes bibliographical references and index |
650 00 ^aConsumer behavior^zUnited States |
650 00 ^aMarket surveys^zUnited States |
650 00 ^aConsumer behavior^zUnited States^vCase studies |
700 1 ^aMothersbaugh, David L |
999 ^aกานต์พิชชา ร่วมรส |