| LEADER 00000nam 2200000uu 4500 |
| 008 130120s2010||||th 000 0 eng d |
| 020 ^a9780070171008 |
| 020 ^a0070171009 |
| 099 ^aMG 123 |
| 100 1 ^aHawkins, Del I |
| 245 10 ^aConsumer behavior :^bbuilding marketing strategy /^cDel I.Hawkins, David L. Mothersbaugh ^d |
| 250 ^a11th ed |
| 260 ^aBoston :^bMcGraw-Hill Irwin,^cc2010 |
| 300 ^axxii, 778 p. :^bill. ;^c27 cm. +^e1 CD-ROM (4 3/4 in.) |
| 504 ^aIncludes bibliographical references and index |
| 650 00 ^aConsumer behavior^zUnited States |
| 650 00 ^aMarket surveys^zUnited States |
| 650 00 ^aConsumer behavior^zUnited States^vCase studies |
| 700 1 ^aMothersbaugh, David L |
| 999 ^aกานต์พิชชา ร่วมรส |