| LEADER 00000nam 2200000uu 4500 |
| 008 130127s2008||||th 000 0 eng d |
| 020 ^a9780071266345 |
| 099 ^aMG 132 |
| 100 1 ^aHair, Joseph F |
| 245 00 ^aEssentials of marketing research /^cJoseph F. Hair, Jr.,Mary F. Wolfinbarger, David J. Ortinau and Robert P. Bush ^d^e^f |
| 260 ^aSingapore :^bMc Graw Hill,^cc2008 |
| 300 ^axvi, 382 p. :^bill. ;^c27 cm |
| 505 2 ^aThe role and value of marketing research information --Marketing research for decision making -- The marketing research process and proposals -- Designing the marketing research project -- Literature reviews and hypotheses -- Secondary data and sources -- Qualitative and observational research designs -- Descriptive and causal research design -- Gathering and collecting accurate data -- Theory and methods -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis,and reporting the results -- Analyzing and reporting qualitative research -- Preparing data for quantitative --analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- Reporting and presenting results -- Glossary -- Endnotes -- Indexes |
| 650 0 ^aMarketing research |
| 700 1 ^aWolfinbarger, Mary F |
| 700 0 ^aBush, Robert P |
| 700 0 ^aOrtinau, David J |
| 999 ^aกานต์พิชชา ร่วมรส |
MBS Library Management - v5.7
แสดงรายละเอียดบรรณานุกรม
QR code
ปิดหน้าต่าง
ขอยืม
Copyright 2024. All Rights Reserved.