| LEADER 00000nam 2200000 a 4500 |
| 001 ^a007115374 |
| 008 070809c2006 maua 001 0 eng d |
| 099 ^aMK 78 |
| 100 1 ^aArens, William F. |
| 245 10 ^aContemporary advertising /^cWilliam F. Arens |
| 250 ^a10th ed |
| 260 ^aBoston :^bMcGraw-Hill/Irwin,^cc2006 |
| 300 ^axl, 614, [80] p. :^bill. (some col.) |
| 440 4 ^aThe McGraw-Hill/Irwin series in marketing |
| 504 ^aIncludes bibliographical references (p. EN1-EN18) andindex |
| 505 0 ^aPt.I^tAdvertising perspectives -- Pt.II^tCraftingmarketing and advertising strategies -- Pt.III^tIntegrating advertising with other elements of thecommunications mix -- Pt.IV^tCreating advertising media --Pt.V^tUsing advertising media |
| 650 0 ^aAdvertising |
| 999 ^aกานต์พิชชา ร่วมรส |
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