| LEADER 00000nam 2200373 a 4500 |
| 008 080709s2008 us a 001 0 eng d |
| 020 ^a9780132345163 |
| 099 ^aMK 79 |
| 100 1 ^aSayre, Shay |
| 245 10 ^aEntertainment marketing & communication :^bselling brandedperformance, people, and places /^cShay Sayre |
| 246 3 ^aEntertainment marketing and communication |
| 260 ^aUpper Saddle River, N. J. :^bPearson Prentice Hall,^cc2008 |
| 300 ^axxii, 489 p. :^bill. ;^c24 cm. |
| 650 0 ^aLeisure industry^zUnited States^xMarketing |
| 650 0 ^aPerforming arts^zUnited States^xMarketing |
| 650 0 ^aEntertainment events^zUnited States^xMarketing |
| 650 0 ^aAmusements^zUnited States^xMarketing |
| 650 0 ^aTourism^zUnited States^xMarketing |
| 650 0 ^aRecreation^zUnited States^xMarketing |
| 650 0 ^aConsumer behavior^zUnited States |
| 650 0 ^aCommunication in marketing^zUnited States |
| 999 ^aกานต์พิชชา ร่วมรส |
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