LEADER 00000nam 2200000 a 4500 |
008 061213s2006 xxua 001 0 eng d |
020 ^a0072964723 (alk. paper) |
020 ^a0073135690 (text w/access code) |
020 ^a0071115374 |
020 ^a9780071115377 |
040 ^akku-c^ckku-c |
099 ^aOth 12 |
100 1 ^aArens, William F. |
245 10 ^aContemporary advertising /^cWilliam F. Arens. |
250 ^a10th ed. |
260 ^aBoston :^bMcGraw-Hill/Irwin,^cc2006. |
300 ^axl, 614, [80] p. :^bill. (some col.) ;^c29 cm. |
490 0 ^aThe McGraw-Hill/Irwin series in marketing. |
504 ^aIncludes bibliographical references (p. EN1-EN18) andindex. |
650 0 ^aAdvertising. |
999 ^aกานต์พิชชา ร่วมรส |