| LEADER 00000nam 2200000 a 4500 |
| 008 061213s2007 xxua 001 0 eng d |
| 020 ^a0071105891 |
| 020 ^a9780071105897 |
| 040 ^akku-c^ckku-c |
| 099 ^aMK 82 |
| 100 1 ^aBelch, George E.^q(George Eugene) |
| 245 10 ^aAdvertising and promotion :^ban integrated marketingcommunications perspective /^cGeorge E. Belch & Michael A.Belch. |
| 250 ^a7th ed |
| 260 ^aBoston :^bMcGraw-Hill,^cc2007 |
| 300 ^axxvi, 820 p. :^bcol. ill. |
| 490 0 ^aThe McGraw-Hill/Irwin series in marketing. |
| 504 ^aIncludes bibliographical references and index. |
| 650 0 ^aAdvertising. |
| 650 0 ^aSales promotion. |
| 650 0 ^aCommunication in marketing. |
| 694 ^aCourse code 412252 |
| 700 1 ^aBelch, Michael A. |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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