Consumer behavior : buying, having, and being / MichaelR. Michael
ISBN
013202358X
พิมพ์ลักษณ์
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007
เลขเรียก
MK 31
ครั้งที่พิมพ์
7th ed
ลักษณะทางกายภาพ
xviii, 654 p. : ill. (chiefly col.)
หมายเหตุ
Partial Contents: Part 1: Consumers in the marketplace -- Consumers rule --Part 2: Consumers as individuals -- Perception -- Learningand memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude changeand interactive communications -- Part 3: Consumers as decision makers -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership --Organizational and household decision making -- Part 4: Consumers and subcultures -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Part 5: Consumers and culture -- Cultural influences on consumer behavior -- The creation and diffusion of global consumer culture