| ชื่อเรื่อง |
Gale business insights handbook of global marketing [electronic resource] / Miranda Herbert Ferrara, project editor |
| ชื่อเรื่องที่แตกต่าง |
Business insights handbook of global marketin |
| ISBN |
141449928 |
| ISBN |
978141449928 |
| ISBN |
1414499353(electronicbook |
| ISBN |
9781414499352(electronicbook |
| พิมพ์ลักษณ์ |
Detroit : Gale/Cengage Learning, 2013 |
| เลขเรียก |
658.8/4 2 |
| เลขหมู่ |
HF1416 .G35 201 |
| ลักษณะทางกายภาพ |
1 online resource (xiii, 352 p. |
| หมายเหตุ |
Contents: Building an international brand
-- Determining the need/possibility for expansion to a global market : what makes a global brand?
-- Benefits and risks of expansion to a global scale
-- Entering the global marketplace
-- Cost effectiveness of entering the global market : risk vs. reward
-- International vs. domestic marketing plans
-- Understanding an international market
-- Languages of an emerging market
-- Determining a market strategy for new target markets
-- The cultural facade : knowing a culture from the inside out
-- Segmenting a global market -- Emerging markets : where to focus the brand -- Identifying product opportunities within emerging markets -- Government barricades : establishing a presence in a more restrictive government -- NAFTA-EFTA-WTO : their impact on a global marketing plan -- Identifying legal issuse : taxes and insurance -- Diversification -- Global altruism - marketing to least developed countries (LDCs) -- Determining trustworthy intelligence -- Market entry strategies -- Product distribution : exporting vs. building in a new market -- Adjusting the marketing mix -- Competitive marketing -- The Internet and its effects on the global market -- Currency exchanges -- Impact of a global economic recession -- Managing a brand across multiple markets -- Measuring the global marketing effort -- Global brand success stories -- Global marketing failures |
| หมายเหตุ |
Summary: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing |
| หัวเรื่อง |
Export marketing--Case studies |
| หัวเรื่อง |
Export marketing--Handbooks, manuals, etc |
| ผู้แต่งร่วม |
Ferrara, Miranda Herbert, 1950-, editor |
| ผู้แต่งนิติบุคคล |
Gale (Firm |
| eBook |
Available via Gale eBooks. Click here to acces  |
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