| ชื่อเรื่อง |
Gale business insights handbook of social media marketing [electronic resource] / Miranda Herbert Ferrara, project editor |
| ISBN |
1414499310(softcover |
| ISBN |
9781414499314(softcover |
| ISBN |
9781414499383(electronicbook |
| พิมพ์ลักษณ์ |
Detroit : Gale/ Cengage Learning, 2013 |
| เลขเรียก |
658.8/72 2 |
| เลขหมู่ |
HF5415.1265 G34 201 |
| ลักษณะทางกายภาพ |
1 online resource (xiv, 431 p.) : ill |
| หมายเหตุ |
Contents: Building a case for social media
-- Understanding social media and its effects
-- Benefits of social media
-- Creating a congruent social media marketing philosophy
-- Creating a social media marketing strategy
-- Representation of the brand
-- Preparing for a long-term social media campaign
-- Managing your social media campaign
-- Benefits of social media teams
-- Market segmentation
-- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand |
| หมายเหตุ |
Summary: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing |
| หัวเรื่อง |
Social media--Economic aspects |
| หัวเรื่อง |
Marketing--Social aspects |
| หัวเรื่อง |
Internet marketing--Social aspects |
| ผู้แต่งร่วม |
Ferrara, Miranda Herbert, 1950- editor |
| ผู้แต่งนิติบุคคล |
Gale (Firm |
| eBook |
Available via Gale eBooks. Click here to acces  |
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