| ชื่อเรื่อง |
Innovation masters [electronic resource] : history's best examples of business transformation |
| ISBN |
141449618 |
| ISBN |
9781414496184(hbk. |
| ISBN |
1414496192(electronicbook |
| ISBN |
9781414496191(electronicbook |
| พิมพ์ลักษณ์ |
Detroit : Gale, Cengage Learning, c2012 |
| เลขเรียก |
658.4/063 2 |
| เลขหมู่ |
HC79.T4 I5467 201 |
| ลักษณะทางกายภาพ |
1 online resource (ix, 404 p.) |
| หมายเหตุ |
Refrigeration : its development, application, and use over time
-- Saran Wrap : serendipitous plastic wrap
-- Sears shifts from mail orders to retail stores
-- Sony Walkman : portable music player in the 1980s
-- Springfield Armory : military standardization and interchangeable parts
-- Swanson successfully markets and sells TV dinners
-- Swatch Group : reinvigorating the Swiss watch industry
-- Taiwan Semiconductor Manufacturing Company
-- Telephone improves with Edison's innovative device
-- Texas Instruments and digital light processing technology
-- Thermos : from scientific invention to insulated container brand -- Timberland Company : made the duck boot better -- Toyota Prius : the world's first mass-produced hybrid vehicle -- Twitter : social networking and microblogging service -- UPS : package delivery plus logistics and supply chain management -- U.S. military becomes more eco-savvy -- Velcro : how biomimicry inspired innovative design -- VisiCalc, Lotus 1-2-3, and the advent of spreadsheet software -- Wal-Mart uses private satellite network as technological edge -- Walt Disney's vision of family-friendly theme parks -- WD-40 : lubricant, rust, and corrosion inhibitor -- Whole Foods Market, Inc. : natural foods supermarket success -- Wi-Fi devices benefit from industry standardization -- Wikipedia -- Xerox corporation : document management products and services |
| หมายเหตุ |
Les Paul and the electric guitar
-- Levi Strauss and blue jeans
-- Magnetic resonance imaging : its discovery and usage
-- Mattel, Inc.'s Barbie Doll
-- Medtronic, Inc. : medical device pioneer
-- Merrill Lynch : innovative financial services
-- Microsoft's savvy licensing of operating systems
-- Monopoly : the evolution of an iconic U.S. board game
-- Muhammad Yunus and microfinancing
-- Nano-Tex creates stain-resistant, breathable fabrics
-- NASCAR : growing fan base builds marketing opportunities -- Netflix, Inc., disrupts the traditional U.S. movie rental market -- Netscape communications : internet software development in the 1990s -- Nike, Inc. : building a global brand -- Nintendo's Wii : the interactive game console that crossed generations -- Oral contraceptives : from discovery to approval -- Otis Elevator Company -- Pacemaker : an evolving global medical innovation -- Pandora Radio/Music Genome Project -- PayPal : global e-commerce payment processing -- Pixar animation studios : it started as a Toy Story -- Plastic : its discovery, use, and reinvention -- Polaroid camera : an iconic brand with staying power -- Polyester : enduring versatile synthetic fiber -- Procter and Gamble : purpose-drive products and brands - |
| หมายเหตุ |
Flash memory : Fujio Masuoka's invention signals shift in storage technology
-- Flextronics's supply chain management
-- Ford Motor Company's use of the assembly line
-- Genentech : patents and biotechnology
-- George Lucas and Star Wars
-- Glad Bags : brand building and integrated marketing
-- Google, Inc. and its ever evolving search engine business
-- Google's AdWords and AdSense equal advertising dollars
-- Gore-Tex : ingredient branding done correctly
-- Got Milk? : an enduring advertising campaign in the United States
-- Hallmark Cards : from post cards to greeting cards -- Hewlett-Packard's LaserJet printer -- Honda Motor Company and their motorcycles -- IBM's system/360 and its impact on the computer industry -- IDEO : an innovative design and consulting firm -- IMAX : bigger screen cinema -- Incandescent light bulb and Thomas Edison -- Intel Corporation enters microprocessor industry -- iRobot Corporation's specialized robot assistants -- Kevlar : DuPont's super-strong lightweight fiber -- Kimberly-Clark's Kleenex facial tissue -- Kool-Aid : Edwin Perkins's flavored drink mix -- Kraft Foods : from cheese distribution to multi-brand conglomerate -- LED traffic lights gain acceptance in the United States and abroad - |
| หมายเหตุ |
Contents: 3M Post-it Notes
-- 3M's use of Genesis grants encourages innovation
-- Amazon Kindle : evolution of an e-book reader
-- Analog Devices, Inc., and MEMS Sensors research and development
-- Apple Inc.'s ever evolving personal technology devices
-- Arianna Huffington and the Huffington Post
-- Aspirin : painkiller, analgesic, and preventive measure
-- Ban Roll-On and Deodorant
-- Band-Aid Bandages : a brand born out of market need
-- Bank of America and the evolution of U.S. banking industry
-- BASF : multinational diversified chemical company -- Braille system -- British East India Company : company rule in India -- Cisco Systems : from routers to networking systems -- Coca-Cola : the best-selling nonalcoholic beverage in the world -- Colt's Manufacturing Company : pioneering firearms -- Compact discs : from music recordings to computers -- Corning's innovative LCD formation technology -- Cotton gin : Eli Whitney's invention impacts an industry -- Creative marketing and sanitation showromos : Thomas Crapper's inventions -- Dyson vacuums -- eBay : the most used online auction website in the world -- Electrophoretic ink : from signs to e-readers -- Etsy.com : selling handcrafted items on the internet -- Facebook : the world's most popular social network -- FedEx Corporation : its launch and constant innovation - |
| หมายเหตุ |
Summary: Covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry |
| หัวเรื่อง |
Organizational change--Case studies |
| หัวเรื่อง |
New products--Case studies |
| หัวเรื่อง |
Technological innovations--Case studies |
| หัวเรื่อง |
Diffusion of innovations--Case studies |
| ผู้แต่งนิติบุคคล |
Gale (Firm |
| eBook |
Available via Gale eBooks. Click here to acces  |
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