| LEADER 03222cam 22517 i 4500 |
| 001 140 |
| 003 ULIBM |
| 005 20210302033523. |
| 006 m d u |
| 007 cr |||||||||| |
| 008 201020s2021 njua o 001 0 eng |
| 010 ^a 202004641 |
| 020 ^z9781119668510^qhardcove |
| 020 ^a9781119668541^q(electronic bk. |
| 020 ^a1119668573^qelectronic boo |
| 020 ^a9781119668572^qelectronic boo |
| 020 ^a1119668549^qelectronic boo |
| 035 ^a(OCoLC)120273199 |
| 035 ^a2736752^b(N$T |
| 040 ^aDLC^beng^erda^cDLC^dOCLCO^dOCLCF^dYDX^dN$ |
| 042 ^apc |
| 049 ^aMAI |
| 050 04 ^aHF5415^b.K685 202 |
| 082 00 ^a658.8^22 |
| 100 1 ^aKotler, Philip,^eauthor |
| 245 10 ^aMarketing 5.0 :^btechnology for humanity /^cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 300 ^a1 online resource (x, 206 pages) :^billustration |
| 500 ^aIncludes index |
| 520 ^a"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."--^cProvided by publisher |
| 590 ^aAdded to collection customer.56279. |
| 650 7 ^aTechnology.^2fast^0(OCoLC)fst0114507 |
| 650 7 ^aMarketing.^2fast^0(OCoLC)fst0101016 |
| 650 0 ^aTechnology |
| 650 0 ^aMarketing |
| 655 4 ^aElectronic books |
| 700 1 ^aSetiawan, Iwan,^eauthor |
| 700 1 ^aKartajaya, Hermawan,^d1947-^eauthor |
| 776 08 ^iPrint version:^aKotler, Philip.^tMarketing 5.0^dHoboken, New Jersey : Wiley, [2021]^z9781119668510^w(DLC) 202004641 |
| 856 40 ^3EBSCOhost^uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=273675 |
แสดงรายละเอียดบรรณานุกรม
QR code
ปิดหน้าต่าง
RMU-ebook : เกี่ยวกับ Collections
Copyright 2026. All Rights Reserved.