| LEADER 04708cam 227578i 4500 |
| 001 148 |
| 003 ULIBM |
| 005 20210715052032. |
| 006 m d | | |
| 007 cr |||||||||| |
| 008 210127s2021 nyu ob 001 0 eng |
| 010 ^a 202005565 |
| 020 ^z9780367426316^q(pbk |
| 020 ^z9780367432478^q(hbk |
| 020 ^a1000398439^q(electronic bk. : EPUB |
| 020 ^a9781000398434^q(electronic bk. : EPUB |
| 020 ^a1000398404^q(electronic bk. |
| 020 ^a9781000398403^q(electronic bk. |
| 020 ^a100300204 |
| 020 ^a9781003002048^q(ebk |
| 035 ^a(OCoLC)123590564 |
| 035 ^a2939540^b(N$T |
| 040 ^aDLC^beng^erda^cDLC^dOCLCO^dOCLCF^dYDX^dN$T^dTYFR |
| 042 ^apc |
| 049 ^aMAI |
| 050 00 ^aHF571 |
| 082 00 ^a658.8/02^22 |
| 100 1 ^aHoltzhausen, Derina Rhoda,^eauthor |
| 245 10 ^aPrinciples of strategic communication /^cDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka |
| 263 ^a210 |
| 300 ^a1 online resourc |
| 504 ^aIncludes bibliographical references and index |
| 520 ^a"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--^cProvided by publisher |
| 545 0 ^aDerina Holtzhausen is Professor and Dean of the College of Fine Arts & Communication at Lamar University, USA. Jami A. Fullerton is Professor in the School of Global Studies and Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University, USA. Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences and Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA. Danny Shipka was Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA |
| 590 ^aMaster record variable field(s) change: 07 |
| 650 7 ^aBUSINESS & ECONOMICS / Marketing / General^2bisacs |
| 650 7 ^aBUSINESS & ECONOMICS / Advertising & Promotion^2bisacs |
| 650 7 ^aBUSINESS & ECONOMICS / Public Relations^2bisacs |
| 650 7 ^aPublic relations.^2fast^0(OCoLC)fst0108289 |
| 650 7 ^aMarketing.^2fast^0(OCoLC)fst0101016 |
| 650 7 ^aBusiness communication.^2fast^0(OCoLC)fst0084241 |
| 650 7 ^aAdvertising.^2fast^0(OCoLC)fst0079751 |
| 650 0 ^aPublic relations |
| 650 0 ^aMarketing |
| 650 0 ^aAdvertising |
| 650 0 ^aBusiness communication |
| 655 4 ^aElectronic books |
| 700 1 ^aShipka, Danny,^d1967-^eauthor |
| 700 1 ^aLewis, Bobbi Kay,^d1970-^eauthor |
| 700 1 ^aFullerton, Jami A.,^d1963-^eauthor |
| 776 08 ^iPrint version:^aHoltzhausen, Derina Rhoda.^tPrinciples of strategic communication^dNew York, NY : Routledge, 2021.^z9780367432478^w(DLC) 202005565 |
| 856 40 ^3EBSCOhost^uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=293954 |
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