| LEADER 05066cam 22421 a 4500 |
| 001 1692 |
| 003 ULIBM |
| 005 20190911103518. |
| 006 m o d |
| 007 cr un ---uuuu |
| 008 130411s2013 miu obe 001 0 eng |
| 020 ^z1558622292 (vol. 2 |
| 020 ^z9781558622296 (vol. 2 |
| 020 ^z1558622284 (vol. 1 |
| 020 ^z9781558622289 (vol. 1 |
| 020 ^z1558622776 (set |
| 020 ^z9781558622272 (set |
| 020 ^a1558628541 (electronic book |
| 020 ^a9781558628540 (electronic book |
| 035 ^a(OCoLC)84506129 |
| 040 ^aUtOrBLW^cUtOrBLW^dMiFhG |
| 050 4 ^aHD69.B |
| 082 04 ^a338.703^22 |
| 245 00 ^aEncyclopedia of global brands^h[electronic resource] |
| 250 ^a2nd ed |
| 260 ^aDetroit :^bSt. James Press,^c2013 |
| 300 ^a1 online resource (2 v. (x, 1183 p.)) |
| 490 0 ^aGale eBook |
| 504 ^aIncludes bibliographical references and indexes |
| 505 0 ^aAccenture -- Adidas -- Adobe -- Acon -- Airbus -- Airtel -- Allianz -- Amazon.com -- American Express -- Apple -- Armani -- Asahi -- ASDA -- AT&T -- Audi -- Avon -- AXA -- BAE systems -- Bank of China -- Barclays -- BASF -- Bayer -- BBC -- Biore -- Blackberry -- BMW -- BNP Paribas -- Boeing -- Bombardier -- BP -- Bradesco -- BT -- Budweiser -- Burberry -- Cadbury -- Canon -- Capgemini -- Carrefour -- Cartier -- Caterpillar -- Chevrolet -- Chevron -- China Mobile -- China Unicorn -- Chipolte -- Chiquita -- Christian Dior -- Chrysler -- Cisco -- Citi -- Citroen -- Coach -- Coca-Cola -- Coles -- Colgate -- Comcast -- The Co-operative Group -- Corona Extra -- Costco -- Credit Suisse -- CVS -- Daewoo International -- Daimler -- Danone -- Dell -- Deloitte -- Delta -- Deutsche Bank -- DHL -- DIRECTV -- Disney -- DFM -- Dove -- Dr Pepper -- eBay -- Ecolab -- Eli Lilly -- Emirates Airlines -- E.ON -- Ericsson -- ExxonMobile -- Facebook -- Falabella -- Fanta -- FedEx -- Ferrari -- Fiat -- FIFA -- FNAC -- Ford -- Fujifilm -- Fujitsu -- Gap -- Gazprom -- GDF SUEZ -- GE -- General Group -- General Mills -- General Motors -- George Weston -- Gillette -- GlaxoSmithKline -- Goldman Sachs -- Google -- Goya -- Green Mountain Coffee -- Gropo Bimbo -- Gucci -- Harley-Davidson -- Heineken -- Heinz -- Hermes -- Hitachi -- H&M -- Home Depot -- Honda -- HP -- HSBC -- HTC -- Hyundai -- IBM -- ICBC -- IKEA -- ING -- Intel -- Isuzu -- Itau -- Jack Daniel's -- John Deere -- Johnnie Walker -- Johnson & Johnson -- Jollibee -- JP Morgan -- Kellogg's -- KFC -- Kia -- Kit Kat -- Kleenex -- KPMG -- Lancome -- Lexus -- LG Electronics -- Li-Ning -- Lipton -- L'Oreal -- Louis Vuitton -- Lowe's -- Lufthansa -- Lux -- Magnit -- Marks & Spencer -- Marlboro -- Marubeni -- Mattel -- Mazda -- McDonald's -- Medtronic -- Mercedes-Benz -- METRO Cash & Carry -- Microsoft -- Mitsubishi -- Mitsui -- Moet & Chandon -- Morgan Stanley -- Morrisons -- Moutain Dew -- Movistar -- MTV -- National Basketball Assocaiation (NBA) -- National Football League (NFL) -- Nescafe -- Nestle -- Next -- Nike -- Nintendo -- NTT Group -- Nissan -- Nivea -- Nokia -- Nordstrom -- Novartis -- O2 -- Olay -- Oracle -- Orange -- Panasonic -- Pao de Acucar -- Pearson -- Pepsi -- Perfetti Van Melle -- PetroChina -- Peugeot -- Pfizer -- Philips -- Pizza Hut -- PlayStation -- Porsche -- Prada -- Purina -- Randstad -- Raytheon Company -- RBC -- Renault -- Roche -- Rolls-Royce -- SABMiller -- Sainsbury's -- Saint-Gobain -- Sam's Club -- Samsung -- Santander -- Sanyo -- SAP -- Sberbank -- Schneider Electric -- Schwarzkopf -- 7-Eleven -- Shanghai Tang -- Sharp -- Shell -- Shiseido -- Siemens -- Singapore Airlines -- Sinopec -- Skoda -- SK Telecom -- Sky -- Smirnoff -- Sodexo -- Sony -- Sprite -- Starbucks -- Subaru -- Subway -- Sumitomo Corporation -- Suning -- Suzuki -- T -- Taco Bell -- Target -- Tata -- Tesco -- Thomson Reuters -- 3M -- Tiffany & Co. -- Time Warner Cable -- T-Mobile -- Toshiba -- Total -- Toyota -- Twitter -- UBS -- United Healthcare -- UPS -- Vauxhall -- Veolia -- Verizon -- Visa -- Vodafone -- Volkswagon -- Walgreens -- Walmart -- Whole Foods -- Woolworths -- Xerox -- Yahoo! -- Yamada Denki -- Zara -- Zurich |
| 520 ^aContains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention |
| 650 0 ^aCorporations^vEncyclopedias |
| 650 0 ^aBrand name products^vEncyclopedias |
| 710 2 ^aGale (Firm |
| 776 08 ^iPrint version:^tEncyclopedia of global brands.^dDetroit : St. James Press, 2013^z9781558622272^w(DLC) 201301202 |
| 856 40 ^uhttps://link.gale.com/apps/pub/4SPL/GVRL?sid=gale_marc&u=thmsu^zAvailable via Gale eBooks. Click here to acces |
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