| LEADER 03080cam 22397 a 4500 |
| 001 1785 |
| 003 ULIBM |
| 005 20190911103507. |
| 006 m o d |
| 007 cr un ---uuuu |
| 008 130301s2013 miu obf 001 0 eng |
| 020 ^z141449928 |
| 020 ^z978141449928 |
| 020 ^a1414499353 (electronic book |
| 020 ^a9781414499352 (electronic book |
| 035 ^a(OCoLC)84158273 |
| 040 ^aUtOrBLW^cUtOrBLW^dMiFhG |
| 050 4 ^aHF1416^b.G35 201 |
| 082 04 ^a658.8/4^22 |
| 245 00 ^aGale business insights handbook of global marketing^h[electronic resource] /^cMiranda Herbert Ferrara, project editor |
| 246 30 ^aBusiness insights handbook of global marketin |
| 260 ^aDetroit :^bGale/Cengage Learning,^c2013 |
| 300 ^a1 online resource (xiii, 352 p. |
| 490 0 ^aGale eBook |
| 490 0 ^aGale business insight |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aBuilding an international brand -- Determining the need/possibility for expansion to a global market : what makes a global brand? -- Benefits and risks of expansion to a global scale -- Entering the global marketplace -- Cost effectiveness of entering the global market : risk vs. reward -- International vs. domestic marketing plans -- Understanding an international market -- Languages of an emerging market -- Determining a market strategy for new target markets -- The cultural facade : knowing a culture from the inside out -- Segmenting a global market -- Emerging markets : where to focus the brand -- Identifying product opportunities within emerging markets -- Government barricades : establishing a presence in a more restrictive government -- NAFTA-EFTA-WTO : their impact on a global marketing plan -- Identifying legal issuse : taxes and insurance -- Diversification -- Global altruism - marketing to least developed countries (LDCs) -- Determining trustworthy intelligence -- Market entry strategies -- Product distribution : exporting vs. building in a new market -- Adjusting the marketing mix -- Competitive marketing -- The Internet and its effects on the global market -- Currency exchanges -- Impact of a global economic recession -- Managing a brand across multiple markets -- Measuring the global marketing effort -- Global brand success stories -- Global marketing failures |
| 520 ^aThis series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing |
| 650 0 ^aExport marketing^vCase studies |
| 650 0 ^aExport marketing^vHandbooks, manuals, etc |
| 700 1 ^aFerrara, Miranda Herbert, 1950-,^eeditor |
| 710 2 ^aGale (Firm |
| 776 08 ^iPrint version:^tGale business insights handbook of global marketing.^dDetroit : Gale/Cengage Learning, 2013^z9781414499284^w(DLC) 201300412 |
| 856 40 ^uhttps://link.gale.com/apps/pub/5XFS/GVRL?sid=gale_marc&u=thmsu^zAvailable via Gale eBooks. Click here to acces |
แสดงรายละเอียดบรรณานุกรม
QR code
ปิดหน้าต่าง
RMU-ebook : เกี่ยวกับ Collections
Copyright 2026. All Rights Reserved.