| LEADER 02839cam 22385 a 4500 |
| 001 1788 |
| 003 ULIBM |
| 005 20190911103507. |
| 006 m o d |
| 007 cr un ---uuuu |
| 008 121213s2013 miua ob 001 0 eng |
| 020 ^z1414499310 (softcover |
| 020 ^z9781414499314 (softcover |
| 020 ^a9781414499383 (electronic book |
| 035 ^a(OCoLC)83564739 |
| 040 ^aUtOrBLW^cUtOrBLW^dMiFhG |
| 050 4 ^aHF5415.1265^bG34 201 |
| 082 04 ^a658.8/72^22 |
| 245 00 ^aGale business insights handbook of social media marketing^h[electronic resource] /^cMiranda Herbert Ferrara, project editor |
| 260 ^aDetroit :^bGale/ Cengage Learning,^c2013 |
| 300 ^a1 online resource (xiv, 431 p.) :^bill |
| 490 0 ^aGale eBook |
| 490 0 ^aGale business insight |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aBuilding a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand |
| 520 ^aThis series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing |
| 650 0 ^aSocial media^xEconomic aspects |
| 650 0 ^aMarketing^xSocial aspects |
| 650 0 ^aInternet marketing^xSocial aspects |
| 700 1 ^aFerrara, Miranda Herbert,^d1950-^eeditor |
| 710 2 ^aGale (Firm |
| 776 08 ^iPrint version:^tGale business insights handbook of social media marketing.^dDetroit : Gale/ Cengage Learning, 2013^z9781414499314^w(DLC) 201204807 |
| 856 40 ^uhttps://link.gale.com/apps/pub/5XFV/GVRL?sid=gale_marc&u=thmsu^zAvailable via Gale eBooks. Click here to acces |
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