| LEADER 01890cam 22397 i 4500 |
| 001 3358 |
| 003 ULIBM |
| 005 20190911103511. |
| 006 m o d |
| 007 cr un ---uuuu |
| 008 180801t20192019caua ob 001 0 eng |
| 020 ^z9781440864773^q(hardcopy : alkaline paper |
| 020 ^a9781440864780^q(electronic book |
| 035 ^a(OCoLC)104866127 |
| 040 ^aMiFhGG^beng^cMiFhGG^erda^ep |
| 050 4 ^aHF5415.1255^b.S76 201 |
| 082 00 ^a658.8/27^22 |
| 100 1 ^aStone, Greg J.,^eauthor |
| 245 10 ^aBranding with powerful stories :^bthe villains, victims, and heroes model /^cGreg Stone |
| 300 ^ a1 online resource (xii, 204 pages) :^billustrations |
| 490 ^ aGale eBooks |
| 504 ^ aIncludes bibliographical references and index. |
| 505 ^ apt. 1. The elements of your story -- pt. 2. How to tell your story. |
| 520 ^ aThis book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. The "villains" are any problems that cause pain, discomfort, or extra expense for the "victims," and the "heroes" offer solutions to those problems. |
| 650 0^ aStorytelling. |
| 650 0^ aBranding (Marketing) |
| 710 ^ aGale (Firm) |
| 776 8^ iPrint version:^tBranding with powerful stories.^dSanta Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2019]^z9781440864773^w(DLC) 2018034971 |
| 856 0^ uhttps://link.gale.com/apps/pub/83WG/GVRL?sid=gale_marc&u=thmsu^zAvailable via Gale eBooks. Click here to access |
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