| LEADER 05576cam 22421 i 4500 |
| 001 3387 |
| 003 ULIBM |
| 005 20190911100042. |
| 006 m o d |
| 007 cr un ---uuuu |
| 008 180830t20192019miua obe 001 0 eng |
| 020 ^z9781410389343^q(hardcover |
| 020 ^a9781410389336^q(electronic book |
| 035 ^a(OCoLC)108338414 |
| 040 ^aMiFhGG^beng^cMiFhGG^erda^ep |
| 050 4 ^aHF5837^b.E53 201 |
| 082 00 ^a659.10973^22 |
| 130 0 ^aEncyclopedia of major marketing campaigns |
| 245 10 ^aEncyclopedia of major marketing strategies.^nVolume 4 /^c[project editor, Matthew Miskelly] |
| 300 ^ a1 online resource (xii, 500 pages) :^bcolor illustrations |
| 490 ^ aGale eBooks |
| 504 ^ aIncludes bibliographical references and index. |
| 505 ^ aAdidas AG : calling all creators -- Afghanistan Ministry of Public Health : the Immunity Charm -- Airbnb : #WeAccept -- Alibaba : singles day -- Allstate : broken resolutions -- Amazon.com, Inc. : Alexa loses her voice -- Ancestry.com : declaration descendants -- Apple Inc. : Earth, shot on iPhone -- Ariel : dads share the load -- Bacardi : break free -- The Body Shop : forever against animal testing -- Bonds : the boys -- Burger King : Google home of the Whopper -- Canadian Down Syndrome Society : anything but sorry -- Capcom : Monster Hunter: World -- Chance the Rapper : coloring book -- Chipotle : as real as it gets -- Cigna : TV doctors of America -- Coca-Cola : pool boy -- Delta Air Lines : the dating wall -- Dos Equis Brewery : New most interesting man in the world -- Duluth Trading Company : man on a mission -- Easterseals : change the way you see disability -- E*Trade : this is getting old -- Faber-Castell : the never-ending forest -- Ford Motor Company : go further -- Geico : crushed -- Gillette : handle with care -- GMC : like a pro -- Groupon : who wouldn't? -- Guinness Brewery : made of more -- Health Service Executive : I will survive -- Heineken : worlds apart -- Heinz : pass the Heinz -- Hornbach : regret nothing -- HotelTonight : visit, don't stay -- IKEA : 25m[superscript 2] Syria -- Intuit : a giant story -- Italia Longeva : chat yourself -- Jigsaw : love immigration -- Jim Beam : make history -- Jollibee : perfect pairs -- Kenzo S.A. : the realest real -- KFC : FCK -- Lacoste : save our species -- Le Fonds Addict Aide : like my addiction -- The Legacy Store Berlin : PaintBack -- LinkedIn : in it together -- Louvre Abu Dhabi : the highway gallery -- Lush Ltd. : trans rights are human rights -- MailChimp : did you mean MailChimp? -- Marvel Studios : Black Panther -- Mazda : don't scroll and drive -- McDonald's : Szechuan sauce -- Mellon Educate : #WTFHYD -- Mercedes-Benz : #4Fathers -- Nestle : pure life begins now -- Netflix : Stranger Things -- Never Again MSD : March for Our Lives -- New York Society for Ethical Culture : No More Black Targets -- New York Times : #MeToo/Truth -- Nike : Breaking 2 -- Nissan : #SheDrives -- Oaktree Foundation : end poverty -- Patagonia : the refuge -- Pepsi : Live for Now Moments Anthem -- Philippine Department of Tourism : experience the Philippines -- Plan International : maternity wear for 12-year-olds -- Procter & Gamble : it's a Tide ad -- Progressive : parentamorphosis -- PromPeru : suitcases of Peru -- Ram Trucks : built to serve -- REI : Paul's boots -- Salesforce.com : blaze your trail -- Samsung : ostrich -- Sanlam : two-minute shower songs -- Scotts : green screen -- SK-II : The expiry date -- Skittles : give the rainbow -- Snapchat : a new kind of camera -- Sony Interactive Entertainment Inc. : gravity cat -- Spotify, Inc. : play this at my funeral -- State Street : fearless girl -- Target Corporation : more in store -- Tigerair Australia : Infrequent Flyers Club -- Tourism Australia : Dundee -- Toyota : Drive Happy Project -- Turkish Airlines : explore more -- Twitter : #HereWeAre -- Uber Technologies Inc. : move forward -- Under Armour : we will -- Visa : resetting finish lines -- Visit Sweden : Sweden on Airbnb -- Vodafone : Mohamed Salah -- Volvo : moments -- Walkers Crisps : choose or lose -- Walmart : the box -- Wix : disruptive world -- World Wildlife Fund : #LastSelfie. |
| 520 ^ aA continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors. |
| 650 0^ aMarketing^xHistory^y21st century^vEncyclodpedias. |
| 650 0^ aAdvertising campaigns^xHistory^y21st century. |
| 650 0^ aAdvertising campaigns^zUnited States^xHistory^y21st century. |
| 700 ^ aMiskelly, Matthew,^eeditor. |
| 710 ^ aGale (Firm) |
| 776 8^ iPrint version:^tEncyclopedia of major marketing strategies, Volume 4.^dFarmington Hills, Mich : Gale, a Cengage Company, [2019]^z9781410389343^w(DLC) 2018039320 |
| 856 0^ uhttps://link.gale.com/apps/pub/8OHU/GVRL?sid=gale_marc&u=thmsu^zAvailable via Gale eBooks. Click here to access |
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