| LEADER 00000nam 2200241 a 4500 |
| 008 090605s2008 xxk 001 0 eng d |
| 020 ^a0080450806 (hbk.) |
| 020 ^a9780080450803 (hbk.) |
| 099 ^aSI 15 |
| 245 00 ^aHandbook of hospitality marketing management /^ceditor,Haemoon Oh ; editor in chief, Abraham Pizam |
| 246 30 ^aHospitality marketing management |
| 250 ^a1st. ed. |
| 260 ^aOxford :^bButterworth-Heinemann,^c2008. |
| 300 ^axxii, 552 p. ;^c24 cm. |
| 504 ^aIncludes bibliographical references and index. |
| 650 0 ^aHospitality industry^xMarketing |
| 650 0 ^aFood service^xMarketing |
| 650 0 ^aRestaurants^xMarketing |
| 700 1 ^aOh, Haemoon,^eed |
| 700 1 ^aPizam, Abraham,^eed |
| 999 ^aกาญจนา ปัจชัย |