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| ผู้แต่ง |
Kotler, Philip | | ชื่อเรื่อง |
Marketing management / Philip Kotler | | ISBN |
013-015-684-1
| | พิมพ์ลักษณ์ |
Upper Saddle River, N.J. : Prentice Hall, c2000 | | เลขเรียก |
MK 28 | | ครั้งที่พิมพ์ |
Millennium ed | | ลักษณะทางกายภาพ |
xxxii, 718, [32] p. : col. ill. ; 26 cm | | หมายเหตุ |
Previous ed. under title: Marketing management : analysis,planning, implementation, and control | | หมายเหตุ |
Partial Contents: Understanding marketing management: Marketing in thetwenty-first century ; Building customer satisfaction, value, and retention ; Winning markets: market-oriented strategic planning
-- Analyzing marketing opportunities: Gathering information and measuring market demand ; Scanning the marketing environment ; Analyzing consumer markets and buyer behavior ; Analyzing business markets and business buying behavior ; Dealing with the competition ; Identifying market segments and selecting target markets
-- Developing marketing strategies: Positioning the market offering through the product life cycle ; Developing new market offerings ; Designing global market offerings
-- Making marketing decisions: Managing product lines and brands ; Designing and managingservices ; Designing pricing strategies and programs
-- Managing and delivering marketing programs: Managing marketing channels ; Managing retailing, wholesaling, and market logistics ; Managing integrated marketing communications ; Managing advertising, sales promotion, and public relations ; Managing the sales force ; Managingdirect and on-line marketing ; Managing the total marketing effort | | ชื่อชุด |
The Prentice Hall international series in marketing | | หัวเรื่อง |
Marketing management | | ชื่อเรื่องเพิ่ม |
Marketing management : analysis, planning, implementation,and control |
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