| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2005||||th 000 0 eng d |
| 020 ^a0324201400 |
| 099 ^aMK 18 |
| 100 1 ^aFerrell, O. C |
| 245 10 ^aMarketing strategy /^cO. C. Ferrell, Michael D. Hartline,George H. Lucas |
| 250 ^a3nd ed |
| 260 ^aAustralia :^bSouth-Western,^c2005 |
| 300 ^a628 p |
| 505 0 ^a Integrated marketing communications -- Marketing implementation and control Strategic marketing planning -- Situation andenvironmental analysis -- SWOT analysis : a framework for developing marketing strategy -- Market segmentation, target marketing, and positioning -- Developing customer relationships through quality, value, and satisfaction -- Product strategy -- Developing a pricing strategy -- Distribution and supply chain management -- |
| 650 0 ^aMarketing^xManagement |
| 650 0 ^aMarketing^xManagement^xCase studies |
| 700 1 ^aHartline, Michael D |
| 700 1 ^aLucas, George H |
| 999 ^aกานต์พิชชา ร่วมรส |
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