LEADER 00000nam 2200000uu 4500 |
008 121015s2008||||th 000 0 eng d |
020 ^a9780071101097 |
099 ^aMK 21 |
100 1 ^aMullins, John W.^q(John Walker) |
245 10 ^aMarketing management :^ba strategic decision-making approach /^cJohn W. Mullins, Orville C Walker (and) HarperW. Boyd |
250 ^a6th ed. |
260 ^aBoston :^bMcGraw-Hill, Irwin,^c2008 |
300 ^axxii, 533 p. :^bill. ;^c26 cm. |
440 0 ^aMcGraw-Hill/Irwin series in marketing |
500 ^aPrevious ed. entered under title |
504 ^aIncludes bibliographical references and index |
650 0 ^aMarketing^xManagement |
700 1 ^aWalker, Orville C. |
700 1 ^aBoyd, Harper W. |
999 ^aกานต์พิชชา ร่วมรส |