| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2008||||th 000 0 eng d |
| 020 ^a9780071101097 |
| 099 ^aMK 21 |
| 100 1 ^aMullins, John W.^q(John Walker) |
| 245 10 ^aMarketing management :^ba strategic decision-making approach /^cJohn W. Mullins, Orville C Walker (and) HarperW. Boyd |
| 250 ^a6th ed. |
| 260 ^aBoston :^bMcGraw-Hill, Irwin,^c2008 |
| 300 ^axxii, 533 p. :^bill. ;^c26 cm. |
| 440 0 ^aMcGraw-Hill/Irwin series in marketing |
| 500 ^aPrevious ed. entered under title |
| 504 ^aIncludes bibliographical references and index |
| 650 0 ^aMarketing^xManagement |
| 700 1 ^aWalker, Orville C. |
| 700 1 ^aBoyd, Harper W. |
| 999 ^aกานต์พิชชา ร่วมรส |