| LEADER 00000nam 2200000uu 4500 |
| 008 121015s1999||||th 000 0 eng d |
| 020 0071168478 |
| 099 ^aMK 26 |
| 100 1 ^aWalker, Orville C |
| 245 10 ^aMarketing strategy :^bplanning and implementation /^cOrville C. Walker, Harper W. Boyd and Jean-Claude Larreche |
| 250 ^a3rd ed |
| 260 ^aBoston, Burr Ridge :^bIrwin/McGraw-Hill, ^c1999 |
| 300 ^axxiii, 393 P |
| 504 ^aIncludes bibliographical reference and index |
| 505 2 ^aIntroduction to strategy -- The strategic role ofmarketing -- Corporate strategy decisions -- Business strategies and their marketing implications --Opportunity analysis --Environmental analysis -- Marketing information-- Industry dynamic and strategic change -- Market segmentation and market targeting -- Positioning decisions-- Formulating marketing strategies-- Marketing strategicfor new market entries -- Strategies for growth markets --Strategies for mature and declining markets-- Implementation and control -- Implementing business and marketing strategies -- Controlling marketing strategies and programs -- A marketing strategy simulation-calgolia |
| 650 0 ^aMarketing^xManagement |
| 700 1 ^aLarreche, Jean-Claude |
| 700 1 ^aBoyd, Harper W. |
| 999 ^aกานต์พิชชา ร่วมรส |
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