| LEADER 00000nam 2200000uu 4500 |
| 008 121015s2000||||th 000 0 eng d |
| 020 ^a0130156841 |
| 099 ^aMK 28 |
| 100 1 ^aKotler, Philip |
| 245 10 ^aMarketing management /^cPhilip Kotler |
| 250 ^aMillennium ed |
| 260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^cc2000 |
| 300 ^axxxii, 718, [32] p. :^bcol. ill. ;^c26 cm |
| 440 4 ^aThe Prentice Hall international series in marketing |
| 500 ^aPrevious ed. under title: Marketing management : analysis,planning, implementation, and control |
| 505 2 ^aUnderstanding marketing management: Marketing in thetwenty-first century ; Building customer satisfaction, value, and retention ; Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities: Gathering information and measuring market demand ; Scanning the marketing environment ; Analyzing consumer markets and buyer behavior ; Analyzing business markets and business buying behavior ; Dealing with the competition ; Identifying market segments and selecting target markets -- Developing marketing strategies: Positioning the market offering through the product life cycle ; Developing new market offerings ; Designing global market offerings -- Making marketing decisions: Managing product lines and brands ; Designing and managingservices ; Designing pricing strategies and programs -- Managing and delivering marketing programs: Managing marketing channels ; Managing retailing, wholesaling, and market logistics ; Managing integrated marketing communications ; Managing advertising, sales promotion, and public relations ; Managing the sales force ; Managingdirect and on-line marketing ; Managing the total marketing effort |
| 650 0 ^aMarketing management |
| 740 0 ^aMarketing management : analysis, planning, implementation,and control |
| 999 ^aกานต์พิชชา ร่วมรส |
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