| LEADER 00000nam 2200000uu 4500 |
| 008 121015s1995||||th 000 0 eng d |
| 020 ^a0138519404 |
| 099 ^aMK 38 |
| 100 1 ^aUrban, Glen L |
| 245 10 ^aAdvanced marketing strategy :^bphenomena, analysis,decisions /^cGlen L. Urban, Steven H. Star |
| 260 ^aEnglewood Cliffs :^bPrentice-Hall,^c1991 |
| 300 ^axx, 563 p. :^bill.;^c26cm |
| 504 ^aBibliography: p.546 |
| 505 2 ^aMarketing strategy and decision making -- Formulatingmarketing strategy -- Godfather^'s pizza -- General electric company -- customer decision making -- Life cycles -- Market segmentation -- Product positioning -- Market response -- Competitive behavior -- Central bell publishing, Inc. --American express company --General motors corporation -- New-product development -- Management of established products -- Product-line management -- World wide corporate strategy -- Cabot corporation -- USA today -- Sun microsystems -- Citibank indonesia -- Tactics and control -- The marketing plan -- International business machines -- Marketing strategy, analysis and decision making in the future |
| 650 0 ^aMarketing^xManagement |
| 650 0 ^aStrategic planning |
| 700 1 ^aStar, Steven H |
| 999 ^aกานต์พิชชา ร่วมรส |
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