| LEADER 00000cam 2200613 a 4500 |
| 001 ^a436028033 |
| 003 ^aOCoLC |
| 005 ^a20141129075126.0 |
| 008 150701s2011||||th 000 0 Eng d |
| 010 ^a2009043316 |
| 020 ^a9780073529967 (alk. paper) |
| 020 ^a0073529966 (alk. paper) |
| 020 ^a9780071221115 (pbk.) |
| 020 ^a0071221115 (pbk.) |
| 040 ^aDLC^cDLC^dBTCTA^dUKM^dC^P^dBWX^dYDXCP^dFER^dUtOrBLW |
| 099 ^aMK 83 |
| 100 1 ^aPeter, J. Paul |
| 245 12 ^aA preface to marketing management /^cJ. Paul Peter, JamesH. Donnelly, Jr |
| 250 ^aTwelfth edition |
| 300 ^axiv, 258 pages :^billustrations ;^c26 cm |
| 504 ^aIncludes bibliographical references and indexes |
| 505 0 ^aEssentials of marketing management. Strategic planning andthe marketing management process -- Marketing information,research, and understanding the target market. Marketingresearch : process and systems for decision making ;Consumer behavior ; Business, government, andinstitutional buying ; Market segmentation ; Product andbrand strategy ; New product planning and development ;Integrated marketing communications ; Major Federalagencies involved in control of advertising ; Personalselling, relationship building, and sales management ;Distribution strategy Pricing strategy ; The marketing ofservices ; Global marketing -- Analyzing marketingproblems and cases -- Financial analysis for marketingdecisions -- Developing marketing plans |
| 650 0 ^aMarketing^xManagement |
| 700 1 ^aDonnelly, James H |
| 999 ^aไชยวัฒน์ วงค์สุวรรณ์ |
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