| ชื่อเรื่อง |
Corporate disasters [electronic resource] : what went wrong and why / [project editors, Miranda H. Ferrara, Michele P. LaMeau] |
| ISBN |
141449614 |
| ISBN |
9781414496146(hardcover |
| ISBN |
141449615X(electronicbook |
| ISBN |
9781414496153(electronicbook |
| พิมพ์ลักษณ์ |
Detroit : Gale, Cengage Learning, c2012 |
| เลขเรียก |
338.70973 2 |
| เลขหมู่ |
HD58.8 .C6573 201 |
| ลักษณะทางกายภาพ |
1 online resource (xiii, 416 p.) |
| หมายเหตุ |
Swissair AG : the flying bank
-- Tobacco industry's truth about cigarettes
-- Tower Records : a music retail giant falls
-- Toyota vehicle recalls 2008 and 2009
-- Tucker Automobile : a man's dream unrealized
-- Tyco International Ltd's executive misdeeds
-- U.S. automaker bailouts, 2009
-- U.S. housing bubble and credit crisis in the late-2000s
-- U.S. savings and loan crisis of the 1980s
-- U.S. stock market crash of 1929
-- U.S. stock market crash of 1987 -- Union Carbide : industrial disaster in Bhopal, India -- Universal Pictures' Waterworld (1995) -- ValuJet Airlines : safety problems and a fatal crash -- Vivendi Universal : a French media conglomerate -- Wachovia Corporation ventures into risky mortgage lending -- Wang Laboratories falters during the rise of the PC -- Washington Mutual savings & loan -- Webvan : failed online grocery retailer -- Western Union passes on the telephone patent -- WorldCom : accounting fraud and aggressive acquisitions -- Xerox Alto : the first personal computer |
| หมายเหตุ |
Motorola Iridium global satellite phone system
-- Napster and RIAA go to court
-- Napster : revolutionary music file sharing service ends
-- Netscape web browser : former market leader falls
-- New Coke : new formula meets resistance
-- News Corp and MySpace merger
-- Oil and corruption in Nigeria
-- Operating systems and rise of the PC
-- PanAm : the end of an airline industry icon
-- Penn Central Transportation Company
-- Pets.com : failure of an Internet start-up -- Polaroid Corporation : displaced by digital photography -- Quaker Oats and Snapple : cross-branding confusion -- Qwest Communications : telecom accounting scandal -- R.J. Reynolds smokeless cigarettes -- Ratners Group : the importance of brand awareness -- RCA and the launch of the SelectaVision VideoDisc -- Schlitz Beer : fall of a former industry leader -- Securities Exchange Company : Charles Ponzi's creation -- Segway : a unique personal transportation device -- South Sea market bubble of the 18th century -- Sprint acquires Nextel -- Steve and Barry's : collegiate retailer goes bankrupt -- Sunbeam Corporation gets downsized into bankruptcy - |
| หมายเหตุ |
F.W. Woolworth Company : iconic five and dime closes
-- Fashion Cafe : a theme restaurant fails
-- Fen-Phen's release and recall in the 1990s
-- Flooz.com and virtual cash
-- Florida real estate craze of the 1920s
-- Ford Edsel : the car nobody wanted
-- Ford Pinto : safety concerns in the 1970s
-- Ford, Firestone tires, and rollovers
-- Global Crossing : a telecom company with accounting issues
-- Henry Ford fails to change the Model T
-- Hollywood Video and Blockbuster : video rental bankruptcies -- Hoover vacuums and the free flight promotion -- IBM launches the PCJr in 1984 -- IndyMac : risky mortgage loans in the late 20th century -- JVC's VHS vs. Sony's Betamax -- KB Toys : its rise and demise -- Kodak Film Company files for bankruptcy -- Lehman Brothers : fall of an investment titan -- Lernaut & Hauspie : a Belgian tech company goes bankrupt -- Lincoln Savings and Loan and the 1980's S&L scandal -- Lionel Train in 1959 -- Mark Twain : serial inventor -- Mattel and The Learning Company merge -- Mattel, Inc. : toy recalls tarnish image -- McDonald's french fries controversy -- Merck & Company's pain relief drug Vioxx - |
| หมายเหตุ |
Contents: American International Group (AIG) : too big to fail
-- AOL-Time Warner merger of 2000
-- Apple fires Steve Jobs
-- Apple Newton released in the 1990s
-- Arthur Andersen : an accounting firm fails
-- Asian economic meltdown in the 1990s
-- Atari Inc. : an early video game pioneer
-- Aventis and tainted corn
-- Barings Bank brought down by one man
-- Bernie Madoff's investment Ponzi scheme
-- Bethlehem Steel Corporation -- Boo.com : an online clothing retailer goes bankrupt -- Borders Books closes its doors -- BP's Deepwater Horizon disaster -- Circuit City falls to competition -- Clairol's Touch of Yogurt shampoo -- Commodore computers : from calculators to PCs -- Countrywide and the subprime mortgage crisis -- Daimler and Chrysler : two major multinationals merge -- Dasani Water global expansion woes -- Decca Records declines the Beatles -- DeLorean Motor Company : its rise and fall -- Dot-com bubble builds and bursts, 1995-2000 -- Dow Corning and silicone breast implants controversy -- Dutch tulip bulb market bubble of the 17th century -- Enron Corporation's bankruptcy -- Equitable Life Assurance Company -- Exxon Valdez : an epic oil spill - |
| หมายเหตุ |
Summary: Profiles the biggest corporate mistakes or misdeeds throughout history, covering the people, the times, the decisions made |
| หัวเรื่อง |
Management |
| หัวเรื่อง |
Success in business |
| หัวเรื่อง |
Business failures |
| หัวเรื่อง |
Organizational change |
| ผู้แต่งร่วม |
LaMeau, Michele P., editor |
| ผู้แต่งร่วม |
Ferrara, Miranda, editor |
| ผู้แต่งนิติบุคคล |
Gale (Firm |
| eBook |
Available via Gale eBooks. Click here to acces  |
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